Psycho-Marketing- Build Extremely High Performing Products & Brands

PsychoMarketing- Fusing Marketing and Sales With Behavioural and Cognitive Science, Psychology of Persuasion and Attraction, and Principles of Bounded Rationality to produce extraordinary results, performance, and brand/product growth. Here's how it works:

All consumers, buyers, subscribers, and users are HUMAN- they all make purchase decisions (or any kind of decisions) based on emotions, perception, and automatic mental shortcuts we call biases and heuristics. Action is driven by emotions. Emotions are driven by perception. Perception is driven by the environment.

Psycho-marketing is the study of consumers' buying process in relation to their conscious and subconscious decision-making processes. The goal of psycho-marketing is to influence consumer decision-making, retain customers, attract attention, and seduce them. It stems from understanding the way people make decisions consciously and unconsciously and leveraging that process to improve your marketing performance.

Psychological advertising, similarly, uses psychological techniques to create ads that generate desired emotions and reactions. The purpose is to influence consumer behavior and drive sales. The goal of psycho-marketing is not to replace traditional marketing or performance marketing, but the goal is to massively boost the impact and effectiveness of your already existing marketing and sales channels and add to them.